Public Relations Manager Life Flight Network Mulino, Oregon
Disclosure(s): No financial relationships to disclose
Speaking with the media can be intimidating, but with the right strategies, you can take control of the narrative and confidently share your expertise. Whether responding to a crisis or highlighting the lifesaving work of your team, media interactions are an opportunity to inform and build trust with your audiences.
This session will provide essential tools to help you prepare for interviews, craft clear and compelling messages, and navigate tough questions with confidence. Learn the dos and don’ts of working with reporters, how to stay calm under pressure, and ways to avoid common pitfalls. From live interviews to press inquiries, you’ll gain practical techniques to ensure your message is accurate, engaging, and impactful.
With the right preparation and mindset, media interactions don’t have to be daunting. Whether you’re a seasoned spokesperson or new to media engagement, this session will give you the confidence and skills to take the mic with ease.
Learning Objectives:
Prepare Effectively for Media Interactions – Learn how to research, craft clear and compelling key messages, and anticipate tough questions to ensure confident and controlled media engagement
Communicate Clearly and Professionally in Interviews – Develop strategies for delivering strong verbal and nonverbal communication, staying on message, and handling unexpected or challenging questions with confidence
Avoid Common Media Pitfalls – Identify common mistakes in media engagement, learn how to recover from missteps, and recognize when it’s best to decline an interview
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